Most everyone enjoys a good adventure occasionally because of the excitement and small danger aspects associated with it. In starting a business however, people want as little danger and risk as is feasible. Every entrepreneur knows that there is some risk involved with starting a business venture, but they prefer to keep it minimal. In this video report, Abby Johnson lists 6 “less risky” tips for starting a business. Learn more about this approach in this video only on SmallBusinessNewz.

Although some reports indicate that the recession is over or near being over, both businesses and consumers continue to face hard times. Businesses are cutting back and are afraid to make investments and consumers are skeptical of all companies and investments. On the business side, in order for a business to succeed, it still has to prosper even during these times. So, how can it reach consumers? As Abby Johnson explains in this report, businesses have to use their imagination and use the old tried-and-true method of relationship marketing. Find out more about relationship marketing and how you can implement it with a low budget in this SmallBusinessNewz video.

If you were advertising to yourself, how would you get your own attention? We’ve all purchased mailing lists in email marketing efforts to try to target a specific demographic. Many of us have also advertised around selected TV and radio shows. Unfortunately, these tactics don’t always work. The most effective form of advertising is done through targeted ad copy. In this video, Reporter Abby Johnson gives 4 tips for writing targeted ad copy.

In What Not to Do When Establishing a Brand Part 1, we discussed the first 5 of 10 top mistakes that businesses make when branding. AllBusiness compiled the list together and we thought the information was so valuable that we needed to share it with you. Reporter Abby Johnson explains branding mistakes 6-10 and tells how you can avoid making them.

Establishing a strong brand is one of the most important things you can do for your business, but it is not easy. The purpose of a brand is to represent a company in a way that shows credibility, trust, and security. As businesses work to establish a brand for their business, there are some common mistakes that they make. AllBusiness.com, which is a valuable resource, created a list of mistakes that businesses make when branding. In this video Reporter Abby Johnson discusses the first five.

No business likes to raise its prices, but sometimes its necessary. It is normal that prices go up, especially in this economy. When it happens however, there is unfortunately the possibility of losing customers. In this video report, Abby Johnson shares a tactical approach that could prevent you from losing valuable business. Find out how you can do it, right here on SmallBusinessNewz.

There is a lot to consider when you establish your business image. Your image needs to attract customers and also represent what you do. As you prepare your logo, remember that you may only get one chance to make an impression. In this SmallBusinessNewz video, Reporter Abby Johnson explains the advantages and disadvantages of creating a logo by yourself as well as the pros and cons of having a professional designer do it. Also, learn great places to brainstorm for ideas for your logo. All that information is right here on SmallBusinessNewz.

The Small Business Administration announced during the National Small Business Week that it would be offering interest-free loans to small businesses in need. As part of the nation’s Recovery Act, America’s Recovery Capital (ARC) loans will be issued beginning June 15th. The loans will only be available to established, viable, for-profit small businesses. In this video, Reporter Abby Johnson explains the details of the loans and also tells how you can access them. Check it all out right here on your source for small business information, SmallBusinessNewz.com.

Everyone has heard the trite expression, “the customer is always right.” Regardless of whether or not you believe the saying, if the customer thinks he is right but does not feel the business supports his thinking, then chances are he will not come back. In this economy, businesses cannot afford to lose customers. So, how can a business keep their customers happy and coming back? In this video, Reporter Abby Johnson lists 5 ways businesses can do just that. To find our more, check out the complete video report only on SmallBusinessNewz.

Social media is definitely one of hottest business trends of today. Businesses can have great success with it, but the problem is that many businesses approach social without first obtaining a solid knowledge of it. Social media is fun, but if it is going to be used for business purposes, it should be handled accordingly. In this SmallBusinessNewz report, Abby Johnson explains why businesses should understand their reasoning behind their social campaign. For more information, watch the video right here on SmallBusinessNewz.

When a business launches a product, there is a natural level of excitement that goes along with it. There is however, a danger of becoming too excited and forgetting to properly prepare your product and business for the launch. In this SmallBusinessNewz video, Reporter Abby Johnson discusses a few common mistakes businesses make as they launch a product. Find out what they are and how to prevent them from happening only in this SmallBusinessNewz report.

Starting a business is a lot of work. It begins with an idea that is then expanded and turned into a business model. After all that, you still have to take into account legal issues. Although a home-based business may never encounter legal issues, you still need to make sure are abiding within your legal bounds and have legal protection. In this SmallBusinessNewz report, Abby Johnson discusses several legal issues you need to be aware of when starting a home-based business.

Today marks the end of our series on Business Plans as we look at the last section: Projections. Just as we mentioned in the beginning, this section could be included in the Financial Plan section since it discusses sources and uses of funding, sales/revenue expectations, and total expenses needed; or, it could stand-alone. Entrepreneurs are often intimidated when making their first-time predictions. They do not want to undercut their business, but they also don’t want to appear overly confident either. Understand that projections are produced through the research from the other sections of the Business Plan as well as through educated guesses. Find out more in the SmallBusinessNewz report on Projections.

April 15th is a dreaded day for some. If you weren’t able to make your tax payments and file your taxes by today, this video offers advice on how you can cope with your tax debt and avoid it in the future. One of the most common mistakes people make with their taxes is they fail to educate themselves about taxes. While the IRS may come across as big and evil, they provide all the information you need to know about your taxes. Other great sources of information include accountants, attorneys, or tax professionals. Find out more about taxes in this report from Abby Johnson, right here on SmallBusinessNewz.

Continuing in our Business Plan series, today’s segment covers the Financial Plan section. This section comes second to the last because it uses data from the other sections. It is critical that the other Business Plan sections contain correct information because if they don’t, then your estimations and projections will be inaccurate. Learn more about the Financial Plan section in this video on SmallBusinessNewz.

Many businesses are being forced to tighten their belts and cut budgets as a result of the economic downturn. Because budgets are being cut doesn’t mean businesses should abandon all their business strategies. In this report from Abby Johnson, she shares 5 low-budget marketing tactics that businesses can successfully utilize in the dire economy. The strategies include:

1. Website Effectiveness
2. Search Engine Optimization
3. Online Forums and Social Networking
4. Cooperative and Cross-Marketing
5. Email Marketing and Promotion

Get a detailed description of each of these strategies in this video on SmallBusinessNewz.

We’ve come a long way in our Business Plan series, but we have a few more sections left. Today’s segment looks at the Management Team. One of the biggest mistakes people make is simply including their management’s resumes into this section. While their resumes should be referenced, this section should be more detailed and focused on their relevant abilities. The 4 main sections within the Management Team section include: Ownership Structure, Internal Management Team, External Management Team, and Human Resources Needs. Check out all the details from Reporter Abby Johnson right here on SmallBusinessNewz.

Do you realize that now could be the best time to break out a guerilla marketing campaign? Given the current economic situation, small businesses can use guerilla marketing to move in and establish the much-needed sense of trust and security back into consumers. Guerilla marketing is very different from traditional marketing. It requires an investment of time, energy, imagination, and knowledge instead of money. Learn how to start a guerilla marketing campaign in this special report from Abby Johnson, right here on SmallBusinessNewz.

As we continue our series on Business Plans, today we’re looking at the Competitive Analysis. This is the section in which you must explain what benefits your business will provide to your customers that your competition can’t or won’t supply. Before you write your Competitive Analysis, you have to thoroughly research your competitors. Take a look at this report from Abby Johnson and learn how you can investigate your competition and then compile it together for your written Competitive Analysis.

Most small businesses struggle to get noticed and accepted by superior companies. In this video, SmallBusinessNewz Reporter Abby Johnson offers up some advice that will help break down the barriers between small and large businesses. Small companies need to embrace the latest technology, properly manage their business operations, and believe in their business. Check out how to apply those tips, right here on SmallBusinessNewz.