As Editor in Chief of Small Business Trends, Anita Campbell understands that small businesses have limited cash and resources. Therefore, she tells Mike McDonald how small businesses need to spend the majority of their time focusing on what will bring them the most return on investment (ROI). Find out more tips from Anita in the this video interview from SBMU Columbus.

So far in our Business Plans series, we’ve looked at the Executive Summary, the Business Overview, and today, we take a look at the Market Analysis. This section, in summary, is proof that you know your entire market, your customer, company, and competition. For more information, check out Abby Johnson’s video report.