With so many tools available, it’s hard to discern which ones are worth investing your time and money. In this video interview, Matt McGee explains the theory that expensive tools aren’t always effective tools. There are many less expensive tools that still get the job done. This information is helpful for small businesses since they typically have a shoestring budget to work with. Watch this video for more information from Matt McGee.

If you’re a small business owner looking to gain “actionable” information, check out Small Business Marketing Unleashed. Jennifer Evans Laycock, the Founder of SBMU and the Editor-in-Chief of Search Engine Guide, realizes that the needs of small businesses are different from medium and large businesses and caters to those specific needs. Find out more about SBMU and what it has to offer in this SmallBusinessNewz video.

Although Twitter, Instant Messaging, and Facebook are all being used as powerful marketing tools, email marketing still remains one of the most effective marketing methods. In a video interview from SBMU Columbus, Michael Stebbins of Market Motive tells SmallBusinessNewz several tips for making your email marketing campaign better. He explains everything from spam filters to getting your email opened. Check it all out right here on SmallBusinessNewz.