Amber Tardiff is the Marketing Director for the Law Offices of Joel Schwartz as well as an assistant to Wendy Piersall of Sparkplugging.com. She attended both SBMU Houston and SBMU Columbus to learn how to incorporate new ideas into the traditional marketing mix. Amber now has knowledge of social media, viral marketing, and low-cost tools and is sharing it with others. Get all the details in the SmallBusinessNewz interview with Amber Tardiff.

In this day and age of constant communication with social networks and such, every business needs to adopt social media as part of their overall strategy. In this video from SBMU Columbus, Amber Naslund of Radian6 discusses how most businesses feel unworthy or that they lack enough content to pursue social media. Amber counters that argument and says every business is unique and interesting. Find out more in the SmallBusinessNewz interview with Amber Naslund.

Craig Sutton of BrightWeb Marketing attended both SBMU Houston and SBMU Columbus and received great benefits from each. Craig said he has gathered information about communicating with his customers through blogging and social media. Analytics is another important area that was brought to Craig’s attention at the show that many people do not take seriously. Watch as Craig discusses these ideas and how he learned to further them as a result of SBMU.

Social media is now a must for businesses of all sizes. Sites such as Twitter, LinkedIn, and Facebook are essential for business branding and marketing. These sites are a great way to build and strengthen relationships and lower your risk. In our video interview with Christina Kerley “CK”, founder of ckEpiphany Marketing, she explains how these sites are used as “strategies that bring us closer to our customers.” She discusses the approach that should be taken toward social media and the importance of branding. Check out the video above for more insights from CK.