Social media is now a must for businesses of all sizes. Sites such as Twitter, LinkedIn, and Facebook are essential for business branding and marketing. These sites are a great way to build and strengthen relationships and lower your risk. In our video interview with Christina Kerley “CK”, founder of ckEpiphany Marketing, she explains how these sites are used as “strategies that bring us closer to our customers.” She discusses the approach that should be taken toward social media and the importance of branding. Check out the video above for more insights from CK.