Do you realize that now could be the best time to break out a guerilla marketing campaign? Given the current economic situation, small businesses can use guerilla marketing to move in and establish the much-needed sense of trust and security back into consumers. Guerilla marketing is very different from traditional marketing. It requires an investment of time, energy, imagination, and knowledge instead of money. Learn how to start a guerilla marketing campaign in this special report from Abby Johnson, right here on SmallBusinessNewz.

As we continue our series on Business Plans, today we’re looking at the Competitive Analysis. This is the section in which you must explain what benefits your business will provide to your customers that your competition can’t or won’t supply. Before you write your Competitive Analysis, you have to thoroughly research your competitors. Take a look at this report from Abby Johnson and learn how you can investigate your competition and then compile it together for your written Competitive Analysis.

Most small businesses struggle to get noticed and accepted by superior companies. In this video, SmallBusinessNewz Reporter Abby Johnson offers up some advice that will help break down the barriers between small and large businesses. Small companies need to embrace the latest technology, properly manage their business operations, and believe in their business. Check out how to apply those tips, right here on SmallBusinessNewz.

We’re picking up our Business Plan series with two sections: Products and Services and Sales and Marketing. The Products and Services section is not very long and is rather self-explanatory. The Sales and Marketing section on the contrary, is longer and explains your sales strategies, advertising tactics, and a comprehensive marketing campaign. Find out detailed instructions for what each section should contain, in the SmallBusinessNewz report from Abby Johnson.

SmallBusinessNewz takes a look at how you can get ahead in your marketing efforts by simply taking the time to plan. Planning is similar to cleaning, no one really wants to do it, but it has to be done. By devising a marketing calendar, your business could increase its sales by taking advantage of special events and holidays. Find out more in the SmallBusinessNewz Video Report from Abby Johnson.

It’s no secret that advertising budgets are being cut across the board. However, before you decide to completely eliminate your ad campaign, take a look as SmallBusinessNewz Reporter Abby Johnson tells of a few ideas that could actually push your business ahead. The recession gives businesses the opportunity to negotiate for better ad space and get the upper hand on their competitors. Check it out, right here on SmallBusinessNewz.