There is a lot to consider when you establish your business image. Your image needs to attract customers and also represent what you do. As you prepare your logo, remember that you may only get one chance to make an impression. In this SmallBusinessNewz video, Reporter Abby Johnson explains the advantages and disadvantages of creating a logo by yourself as well as the pros and cons of having a professional designer do it. Also, learn great places to brainstorm for ideas for your logo. All that information is right here on SmallBusinessNewz.