Most everyone enjoys a good adventure occasionally because of the excitement and small danger aspects associated with it. In starting a business however, people want as little danger and risk as is feasible. Every entrepreneur knows that there is some risk involved with starting a business venture, but they prefer to keep it minimal. In this video report, Abby Johnson lists 6 “less risky” tips for starting a business. Learn more about this approach in this video only on SmallBusinessNewz.

Although some reports indicate that the recession is over or near being over, both businesses and consumers continue to face hard times. Businesses are cutting back and are afraid to make investments and consumers are skeptical of all companies and investments. On the business side, in order for a business to succeed, it still has to prosper even during these times. So, how can it reach consumers? As Abby Johnson explains in this report, businesses have to use their imagination and use the old tried-and-true method of relationship marketing. Find out more about relationship marketing and how you can implement it with a low budget in this SmallBusinessNewz video.

If you were advertising to yourself, how would you get your own attention? We’ve all purchased mailing lists in email marketing efforts to try to target a specific demographic. Many of us have also advertised around selected TV and radio shows. Unfortunately, these tactics don’t always work. The most effective form of advertising is done through targeted ad copy. In this video, Reporter Abby Johnson gives 4 tips for writing targeted ad copy.

In What Not to Do When Establishing a Brand Part 1, we discussed the first 5 of 10 top mistakes that businesses make when branding. AllBusiness compiled the list together and we thought the information was so valuable that we needed to share it with you. Reporter Abby Johnson explains branding mistakes 6-10 and tells how you can avoid making them.

Establishing a strong brand is one of the most important things you can do for your business, but it is not easy. The purpose of a brand is to represent a company in a way that shows credibility, trust, and security. As businesses work to establish a brand for their business, there are some common mistakes that they make. AllBusiness.com, which is a valuable resource, created a list of mistakes that businesses make when branding. In this video Reporter Abby Johnson discusses the first five.

No business likes to raise its prices, but sometimes its necessary. It is normal that prices go up, especially in this economy. When it happens however, there is unfortunately the possibility of losing customers. In this video report, Abby Johnson shares a tactical approach that could prevent you from losing valuable business. Find out how you can do it, right here on SmallBusinessNewz.