In What Not to Do When Establishing a Brand Part 1, we discussed the first 5 of 10 top mistakes that businesses make when building their brand. AllBusiness compiled the list together and we thought the information was so valuable that we needed to share it with you. In this video, Reporter Abby Johnson explains branding mistakes 6-10 and tells how you can avoid making them. They are:

6. Not sharing the joke
7. Not having a dedicated marketing plan
8. Using too much jargon
9. Trying too hard to be different
10. Not knowing when you have got them

Branding is an essential part of a business’s success, but the actual process of branding is not easy. Take a look at this video and learn more about how to effectively establish your brand.