If you were advertising to yourself, how would you get your own attention? We’ve all purchased mailing lists in email marketing efforts to try to target a specific demographic. Many of us have also advertised around selected TV and radio shows. Unfortunately, these tactics don’t always work. The most effective form of advertising is done through targeted ad copy. In this video, Reporter Abby Johnson gives 4 tips for writing targeted ad copy. They are:

1. Define your target
2. Gain attention of target
3. Be honest
4. Be believable

Watch the video for the complete explanation of how you can fully reach your target market, right here on SmallBusinessNewz.