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Archive for August, 2009

Obtaining Publicity for Your Business

Are you having trouble generating publicity for your business? If so, you should check out this video report in which Abby Johnson throws out tips for pitching media about your business. The biggest mistake businesses make when pitching their idea to the media is that they do not turn their idea into a story. It is up to the business to produce a story that the media find appealing for its readers, listeners, or viewers. Find out how your business can do this, right here on SmallBusinessNewz.

Establishing Financial Policies

Many businesses have multiple ways for making payments, but does your business have a payment policy for each of those methods? Payment policies are very critical in protecting the financial health of a business. Small businesses are taken advantage of all too often in regards to financial payments. In this video, Reporter Abby Johnson tells how you can prevent this from happening to your business by setting up a secure payment policy. Learn how to do this, only on SmallBusinessNewz.

Going Mobile with Your Business

Technology allows us to work from just about any location. Ice cream trucks have company these days with veterinary services, spa treatments, oil changes, and medical services all hitting the road as well. Not to mention that mobile devices such as PDA’s and smartphones allow users to be constantly connected. So how do “go mobile”? Reporter Abby Johnson shares tips for making this possible. Watch all that and more in this video edition on SmallBusinessNewz.

Turning a Great Idea into a Business Model

So many people have great ideas, but most of those ideas do not begin as successful businesses. In many cases, these ideas are put into motion even before they are fully formulated and can stand-alone as a business. With funding getting scarcer and scarcer, it is best to have a solid business model in place before you start operating a business. In this report, Abby Johnson discusses the process of actually turning these ideas into business models. Check out this video report on SmallBusinessNewz for all the details.

Is Your Business Legally Protected?

Most businesses seek advice from an attorney when they initially open their business, but did you know that you should actually consult with an attorney on a regular basis? Legal assistance is needed to prevent potential problems. Reporter Abby Johnson explains how intellectual property, employment agreements, buy-sell agreements, and buy-back agreements are all vital areas in which legal guidance is necessary.

Marketing Campaign Gone Bad

Have you ever had a marketing or promotional campaign that was so successful that it hurt your business? Unfortunately, this scenario has happened to many small businesses. In most of these cases, businesses actually exceed their expectations, but as a result, end up appearing unprepared. So, how can a business make amends? In this video report, Abby Johnson shares a fictional scenario and explains how a business can restore its reputation.