How do you know if your ad campaign is effective? Advertising is one of those areas in which it is difficult to produce results in the form of numerical data. Online advertising is very measurable, but traditional advertising is quite the opposite.

Since advertisers have to know if they are meeting their goals, they must closely monitor their ad campaigns by comparing traffic, providing coupons, and offering incentives to determine the true success of their ad campaigns. Watch this SmallBusinessNewz Report with Abby Johnson to learn more about measuring ad campaigns.

Tags: Abby Johnson, Advertising, Metrics, Online Advertising