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If you are planning to open a retail store, how do you know whether to set it up in a physical location, online, or both? It is a difficult decision and one that many entrepreneurs are faced with more often than not. To make matters worse, some consumers prefer to shop online, while other consumers still favor the brick and mortar stores.
As you battle with the decision, there are a few factors that you should consider. They are:
- Price
- Product Selection
- Customers
- Returns
Thoroughly examine each of these aspects for both an online store and a physical location. Next, compare the pros and cons of each to find your answer. For more information on how you can make this difficult decision, check out this video report with Abby Johnson.
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