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Business budgets are getting smaller and smaller as the economic outlook continues to look grim. In spite of the lack of funds, there are still opportunities for marketers that would not be possible if times were better.
In this video segment, Reporter Abby Johnson explains several of those opportunities. Businesses can utilize their customer service department, partnerships, negotiations, social networks, and more, to their advantage during these times.
Although it may seem risky, now would actually be a good time for businesses to try things that they haven’t tried before. They might find they can negotiate easier since everyone else is struggling as well. Find out more about the opportunities this economy provides for marketers, right here on SmallBusinessNewz.
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I agree, but the Irish Internet market is going backwards, Ireland will be in recession till 2011, the web is the way forward, and customer service is key!
Damo
Nice Job Abby, I believe that in the current economy businesses have the choice to either use information technology to improve their marketing or get buried by those that do. For me the challenge is staying on top of what is available. I look at the investment companies like Victoria Secret and Jockey make in their internet marketing and it is obvious that they see the trend.
TD