Most people hate deadlines, but did you know that they are actually good for business? Without deadlines, a business could fall behind the competitive marketplace and also, lose its credibility. To learn more about how deadlines are a critical success factor for your business, tune in to this SmallBusinessNewz video.

In 2007, the American Marketing Association revised to the definition of marketing to be: “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Unfortunately, many businesses drift away from that definition when it comes to implementing a marketing strategy.

How do your employees react when a customer enters your business? The level to which your employees engage with customers is the second most powerful factor in winning over the competition’s business. Employee engagement is so effective that it could actually bring in those extra sells you need this holiday season.