In 2007, the American Marketing Association revised to the definition of marketing to be: “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Unfortunately, many businesses drift away from that definition when it comes to implementing a marketing strategy. Often times, businesses are so focused on boosting sales that their marketing quickly becomes promotion. However, marketing involves much more than promotion. Although promotion is a critical part of the mix, marketing involves much more.

In this video report, Abby Johnson discusses common misconceptions and explains how they can be avoided. Since marketing is essential in order to have a successful business, it is important to have an effective marketing strategy. Watch this SmallBusinessNewz video to learn more about effective marketing.

Tags: Abby Johnson, Differentiation, Marketing, Marketing Communications, Promotion