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Archive for February, 2010

Businesses Adopting Social Media at Greater Rate

According to a report released this week from the Small Business Success Index (SBSI), small businesses are increasing their use of social media. Over the last year, the adoption rate has gone from 12 to 24 percent, which doubles the usage.

Putting Profitability First

Are you satisfied with the current profitability of your business or do you think it should be producing more? Most of you probably wish for more profits, but what are you doing to increase them?

Avoiding Social Media Terrorism

Are you afraid of what your friends, neighbors, co-workers, or employees could do to you on social networking sites? Many times, businesses shy away from social media for these very reasons. They look at the incidents that happened to Domino’s Pizza and Motrin and think their business is safer without social media.

Email Newsletters Done Right

How do you view email marketing? Unfortunately, it is often interpreted as spam due to businesses that use a newsletter to talk solely about themselves. However, done correctly, email marketing is one of the most effective means of marketing. So, what can a business do to overcome this misinterpretation? It can produce valuable content.

Why You Should Utilize Mobile Opportunities

According to IDC, more than 450 million people worldwide used the mobile Web in 2009. That number is expected to increase even more by 2013. That said, it seems safe to say that mobile is quickly becoming the most popular means that people use to access the Internet. Is your website ready to leverage these mobile opportunities?