How do you view email marketing? Unfortunately, it is often interpreted as spam due to businesses that use a newsletter to talk solely about themselves. However, done correctly, email marketing is one of the most effective means of marketing. So, what can a business do to overcome this misinterpretation? It can produce valuable content.

In this SmallBusinessNewz broadcast, Abby Johnson offers multiple sources of content. They include:

1. Show that you’re an expert
2. Include Q & A section
3. Share success stories
4. Bring in outside experts
5. Incorporate current news and events

Watch this SmallBusinessNewz video to learn more about these types of content and how they can turn your email newsletter into a powerful and effective marketing tool.

Tags: Abby Johnson, Email, Email Marketing, Email Newsletters, Marketing