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According to a report released this week from the Small Business Success Index (SBSI), small businesses are increasing their use of social media. Over the last year, the adoption rate has gone from 12 to 24 percent, which doubles the usage.
The report was sponsored by Network Solutions and the Center for Excellence in Service at the University of Maryland’s Smith School of Business. It found that small businesses have turned to social media as a result of the economic downturn and are using social to identify and attract new customers, build brand awareness, and stay engaged with customers.
So, now that we’ve gotten this far, what’s next? As Abby Johnson explains, up to this point social media has been more about fun than business. Now that the newness has somewhat settled, Chris Brogan, the President of New Marketing Labs, believes it is time that social media is taken more seriously.
Find out what he means as well as important statistics regarding social media adoption, only on SmallBusinessNewz.
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I think it is also important to add that not only business goes towards social media but social media go towards business too. Now there are a lot of easy-to-use tools available that help integrate your website or iPhone with Facebook, Twitter, Google – such as Facebook Connect Platform or recently announced Twitter Connect, just to name a few. It is a new level of understanding of the social media role and new practical steps to make them more effective and profitable for businesses.
That’s exactly what FreeFi.ie is trying to achieve in terms of helping those retailers and providers of services to do… connect us, connect them and connect with the virtual worlds and conversations we are all a part of. A night out with Twitter and Facebook – love your comments http://www.freefi.ie/index.php/2010/02/free-wifi-for-everyone/
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