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Archive for April, 2010

Which Price Is Right?

How do you know if you are charging too much or too little for your products or services? Since determining the right price is a difficult task for businesses, SBN offers some tips that might make the process easier.

Effective Marketing Tips for a Down Economy

What can marketers do to be more effective during a down economy? This question is one of the most frequented questions floating around marketing departments of late. Marketers are faced with a dilemma since they are forced to meet the same goals that they always met but with smaller resources and budgets to work with.

How to Cut Office Expenses

When businesses try to cut costs, they sometimes think their only option is to cut budgets. However, there are many expenses that businesses can cut right in their own office. Business consulting expert Ken Gaebler of Gaebler Ventures even said that office expenses can amount up to as much as 5 percent of total revenues for small businesses.

Avoiding Mistakes in Business

It is no secret that every business makes mistakes. The issue is what businesses do with them. As Abby Johnson explains in this report, businesses need to acknowledge their mistakes and learn from them.

Still Value in Print Advertising

Although many reports have already labeled the print advertising industry as dead, you may want to watch this video before you completely forget about your offline advertising efforts. Although the Internet has had a tremendous impact on the advertising industry, there is still a great deal of potential value in traditional print advertising.

How a Story Can Build Your Brand

Although stories have a way of drawing people of all ages in, why aren’t businesses utilizing this powerful form of marketing? According to Dana Todd of Newsforce, the reason for this is due to the fact that many marketers are used to looking at performance marketing, which is primarily campaign-to-campaign and not long-term.