Although stories have a way of drawing people of all ages in, why aren’t businesses utilizing this powerful form of marketing? According to Dana Todd of Newsforce, the reason for this is due to the fact that many marketers are used to looking at performance marketing, which is primarily campaign-to-campaign and not long-term.

As she goes on to explain, storyteller marketing takes a commitment. However, that commitment also produces many benefits. In this report, Abby Johnson discusses how stories can boost your brand as well as how you can find your business’s own story.

Find out all the details in this segment on SmallBusinessNewz.

Tags: Abby Johnson, Dana Todd, Marketing, Newsforce, Storyteller Marketing