Although many reports have already labeled the print advertising industry as dead, you may want to watch this video before you completely forget about your offline advertising efforts. Although the Internet has had a tremendous impact on the advertising industry, there is still a great deal of potential value in traditional print advertising.

In this SmallBusinessNewz report, Abby Johnson discusses various scenarios in which print advertising is the only way to reach consumers. On the other hand, there are also situations in which digital advertising is the better option.

Check out this video to learn more about why print advertising is still relevant, right here on SmallBusinessNewz.

Tags: Abby Johnson, Advertising, Consumers, Online vs. Offline, Phone Books, Print Advertising