Why Businesses Should Always Think Ahead |
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Business owners and managers go through several different stages in business. Some are good, and some are bad. However, there are 3 distinct phases in which they are forced to focus on the future of the business. SBN reporter Abby Johnson discusses these three stages in this video broadcast. |
Jul 30th 2010 |
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Tags: Abby Johnson, Customer Needs, Failure, Future, Management, Success |
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How to Prevent Employee Fraud |
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According to the latest report from the Association of Certified Fraud Examiners, employee fraud is very real in the United States and throughout the world. Unfortunately, small businesses are especially vulnerable to it. The good news is that there are ways to prevent it. In this video broadcast, Abby Johnson explains multiple ways that it can be avoided. |
Jul 27th 2010 |
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Tags: Abby Johnson, Association of Certified Fraud Examiners, Audits, Employees, Ethics, Fraud, Management, Policies, Theft |
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Applying the Fundamental Attribution Error to Business |
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When customers yell at you, it’s hard to keep your cool and respond graciously. According to psychologists, the reason for this behavior is the Fundamental Attribution Error (FAE). It occurs when people attribute responsibility for behavior to a person as opposed to a situation. |
Jul 22nd 2010 |
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Tags: Abby Johnson, Consumers, Customer Service, Fundamental Attribution Error, Management |
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Getting Your Marketing Message Heard |
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Since the marketplace is crowded and noisy, marketers need to make sure that their message is being heard. Marketers always struggle to understand the customer, but they should actually be focusing on the customer’s needs and what task they want to perform. |
Jul 19th 2010 |
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Tags: Abby Johnson, Communication, Marketing, Messaging, Promotion, Public Relations, Theodore Levitt |
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Important Social Trends for Business |
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Are you struggling to keep up with the latest social media trends? It’s a difficult task since new services, sites, and applications are popping up almost daily. However, it is important. |
Jul 14th 2010 |
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Tags: Abby Johnson, Advertising, Location, Mobile, Social Media, Tools |
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Startup Do’s and Don’ts |
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What do you need to start a business? Do you really need all those things in order to start your business? Well-known angel investor and entrepreneur Chris Dixon comprised a list pertaining to what startups do and do not need. SmallBusinessNewz reporter Abby Johnson went through the list and pulled out several of the fundamentals to share in this video report. |
Jul 1st 2010 |
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Tags: Abby Johnson, Chris Dixon, Communication, Entrepreneurs, Public Relations, Starting a Business |
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