Do you consider direct mail as an effective way to drive traffic? If not, you should because it works. It seems as though many marketers focus primarily on email, social media, and online advertising campaigns to drive traffic. However, offline channels such as direct mail, work too.

Despite the prolonged recession implications on the advertising industry, there are still ways businesses can be effective in advertising. In fact, there are actually some greater opportunities for small businesses than there were when times were better.

Do you consider analytics to be overwhelming? Sometimes it can be. However, if small businesses establish goals and focus on the right data, they will get the full benefit of their analytics program.

Are you aware of all the business tools available through Google Apps? There are over 100 integrated business apps and 9 were added just this week. In this SmallBusinessNewz broadcast, Abby Johnson lists and explains what each of the 9 is capable of doing.

What does it take to be a leader? Although it can be defined in many different ways, a true leader takes his personal characteristics and puts them toward a specific goal or cause. Interestingly enough, being a business owner does not instantly make a person a leader.

The process of making a purchase is mentally draining for most consumers. For this reason, businesses should make it as easy as possible. However, so many businesses provide too much information, which could turn the potential buyer away. It is natural to want to include every feature, but is it really helpful?