Do you consider analytics to be overwhelming? Sometimes it can be. However, if small businesses establish goals and focus on the right data, they will get the full benefit of their analytics program.

Users should track multiple items, but there are a few specific metrics that small businesses should dedicate extra attention toward. They are:

1. Conversions
2. Referrers
3. Bounce Rate
4. Abandonment
5. Search Keywords

Learn why these are important and what you should be watching in them in this SmallBusinessNewz report with Abby Johnson.

Tags: Abby Johnson, Analytics, Bounce Rate, Consumer Behavior, Conversions, Keywords, Management, Metrics, SEO, Tools