Do you consider direct mail as an effective way to drive traffic? If not, you should because it works. It seems as though many marketers focus primarily on email, social media, and online advertising campaigns to drive traffic. However, offline channels such as direct mail, work too.

ExactTarget’s 2009 Channel Preference Study found that 76 percent of all consumers have been directly influenced to purchase a product or service online. This statistic proves that direct mail is a viable offline marketing channel.

In this SBN segment, learn how the following 7 ways help to drive traffic online:

1. Compelling offer
2. Readable URL
3. Personalization
4. Clear call to action
5. Deadline
6. Unique landing page
7. Contact information

Check out all the details right here on SmallBusinessNewz.

Tags: Abby Johnson, Call to Action, Direct Mail, Driving Traffic, ExactTarget, Landing Page, Marketing, Personalization, SEO