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How Uplift Modeling Boosts Marketing Efforts

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Did you realize that uplift modeling could help you better target your customers and also help to improve your ROI? Abby Johnson explains how it works in this video broadcast.

Uplift modeling is, essentially, a technique marketers can use for segmenting their customer audience to see if their email marketing campaigns are effective. It further details how the campaigns influence subscribers.

Mark Smith of Portrait Software, who is also one of the masterminds behind the concept of uplift modeling, recommends dividing email subscribers into four segments. These segments include: Sure Things, Persuadables, Sleeping Dogs, and Lost Causes.

Find out how your audience fits into these segments and what you can do about it in this broadcast on SmallBusinessNewz.

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