According to IDC, more than 450 million people worldwide used the mobile Web in 2009. That number is expected to increase even more by 2013. That said, it seems safe to say that mobile is quickly becoming the most popular means that people use to access the Internet. Is your website ready to leverage these mobile opportunities?

How do you know if your ad campaign is effective? Advertising is one of those areas in which it is difficult to produce results in the form of numerical data. Watch this SmallBusinessNewz Report with Abby Johnson to learn more about measuring ad campaigns.

Are you having trouble generating publicity for your business? If so, you should check out this video report in which Abby Johnson throws out tips for pitching media about your business. The biggest mistake businesses make when pitching their idea to the media is that they do not turn their idea into a story. It is up to the business to produce a story that the media find appealing for its readers, listeners, or viewers. Find out how your business can do this, right here on SmallBusinessNewz.

Do you consider outdoor advertising obsolete? If so, you might want to reconsider. In this video report, Abby Johnson explains how outdoor advertising is targeted, cost-effective, and highly visible. According to the Outdoor Advertising Market Report: 2009 Edition from Aarkstore Entreprise, outdoor advertising is actually the second fastest growing ad medium and is expected to grow in coming years. Find out how you can capitalize on outdoor advertising, right here on SmallBusinessNewz.

If you were advertising to yourself, how would you get your own attention? We’ve all purchased mailing lists in email marketing efforts to try to target a specific demographic. Many of us have also advertised around selected TV and radio shows. Unfortunately, these tactics don’t always work. The most effective form of advertising is done through targeted ad copy. In this video, Reporter Abby Johnson gives 4 tips for writing targeted ad copy.

In What Not to Do When Establishing a Brand Part 1, we discussed the first 5 of 10 top mistakes that businesses make when branding. AllBusiness compiled the list together and we thought the information was so valuable that we needed to share it with you. Reporter Abby Johnson explains branding mistakes 6-10 and tells how you can avoid making them.