As we continue our series on Business Plans, today we’re looking at the Competitive Analysis. This is the section in which you must explain what benefits your business will provide to your customers that your competition can’t or won’t supply. Before you write your Competitive Analysis, you have to thoroughly research your competitors. Take a look at this report from Abby Johnson and learn how you can investigate your competition and then compile it together for your written Competitive Analysis.

We’re picking up our Business Plan series with two sections: Products and Services and Sales and Marketing. The Products and Services section is not very long and is rather self-explanatory. The Sales and Marketing section on the contrary, is longer and explains your sales strategies, advertising tactics, and a comprehensive marketing campaign. Find out detailed instructions for what each section should contain, in the SmallBusinessNewz report from Abby Johnson.

So far in our Business Plans series, we’ve looked at the Executive Summary, the Business Overview, and today, we take a look at the Market Analysis. This section, in summary, is proof that you know your entire market, your customer, company, and competition. For more information, check out Abby Johnson’s video report.

Continuing our series on Business Plans, today we take a closer look at section 2, the Business Overview. The Executive Summary was focused on briefly highlighting the business, but the Business Overview is just the opposite. As Abby Johnson explains, the more you tell about your business, the better your chances are for making a good impression on potential investors. To catch all the tips, watch the SmallBusinessNewz video.

As we examine each component of a business plan, we begin with the Executive Summary. Although it’s the part of a business plan that most people read first, it is the last part that should be written. Watch as Reporter Abby Johnson details what content should be in the executive summary and how it should be included, only in the SmallBusinessNewz video.

Are you in the beginning stages of starting a business and know you need to write a business plan but don’t know where to start or what to include? If so, SmallBusinessNewz has answers for you. Reporter Abby Johnson begins a series today with an overview of a business plan but will be providing information on each section over the next several weeks. Tune in to the SBN video to find out more on what to expect in this series.