How do your employees react when a customer enters your business? The level to which your employees engage with customers is the second most powerful factor in winning over the competition’s business. Employee engagement is so effective that it could actually bring in those extra sells you need this holiday season.

As the economy is once again influencing the holiday shopping season, both consumers and retailers are looking to see how they can come out ahead. To give you a better understanding of the situation, Reporter Abby Johnson continues to explain the top 10 trends in this video report, as compiled by Phil Rist of BIGresearch and Ellen Davis of the National Retail Federation. Watch this SmallBusinessNewz report for complete explanations for these trends.

According to the National Retail Federation’s 2009 Holiday Consumer Intentions and Actions survey, the economy will once again largely influence this year’s holiday shopping season. The survey, conducted by BIGresearch, had major findings relating to consumers and retailers. To learn more about what to expect this season, tune into this video right here on SmallBusinessNewz.