How does a regular guy from Ohio build a successful fashion company? According to Jason Ross, the entrepreneur who accomplished this feat, the opportunities are available if you are willing to take them.

The recession taught consumers to be cautious and frugal with their money. Fortunately for businesses, the economy is turning around and consumers are beginning to open their pocket books. According to new data from the National Retail Federation, Americans are becoming more generous with their spending habits, even with small luxury items.

Consumers are embracing mobile at a rapid pace, but unfortunately, businesses are not adopting it at quite the same rate. A study from eCommerce Know-How found that 58 percent of companies are not utilizing mobile marketing or mobile commerce. Is this number surprising to you?

The California Institute of Technology recently conducted a study that looked at how consumers respond to products and, primarily, the presentation of the products. Interestingly, the study found that consumers would actually pay more for items they could touch.

The process of making a purchase is mentally draining for most consumers. For this reason, businesses should make it as easy as possible. However, so many businesses provide too much information, which could turn the potential buyer away. It is natural to want to include every feature, but is it really helpful?

How do you know if you are charging too much or too little for your products or services? Since determining the right price is a difficult task for businesses, SBN offers some tips that might make the process easier.