Did you know that price promotions could sometimes have a negative impact? As unfortunate as it is, there can, in fact, be a downside to price promotions. It’s not that price promotions are bad, but they should be used in conjunction with other strategies in order to be effective.

Competition is meant to keep businesses on their toes. However, there are times when it seems like an impossible task to compete with the really large players. For example, many small businesses can feel hopeless when they compete with large corporations.

Wouldn’t it be great if your customers visited your site on a daily basis? Fortunately, it is possible, if businesses are willing to put time into communication, commitment, and engagement strategies. In other words, creating a daily destination site is about producing incentives that keep consumers coming back for more.

As a business owner/manager, what do your marketing efforts consist of after the holidays are over? Unfortunately, some businesses use that time to recuperate from the their elaborate campaigns during the holiday season. Although many consumers use the first few months of the year to recover, businesses do not have that option.

What are people saying about your business? Is it good or is it bad? These questions of reputation actually define your brand. According to influential blogger Chris Garrett, “the largest and most important aspect of your brand is your reputation.”

It’s hard to build up your email database, isn’t it? When a cashier asks a customer for their email address, most of them look away, get really annoyed, or snap back at the cashier.