When marketers can take advantage of a current trend or fad, it grabs the attention of consumers. For this reason, many marketers are realizing that they can capitalize on the quiz phenomenon that is blowing up online.

Marketing intelligence is extremely important because it tells customers’ priorities, motivations, decision-making patterns, and what their budgets are. Although there are multiple paid sources that provide market research, it is often too expensive for small business budgets.

Did you realize that uplift modeling could help you better target your customers and also help to improve your ROI? Abby Johnson explains how it works in this video broadcast.

Networking is a powerful asset for businesses, yet so many neglect to take part in it. One reason for this is because a lot of people find it intimidating to meet new people. Unfortunately, by not networking, businesses miss out on many valuable opportunities for growth.

During the recession, many small businesses were forced to cut costs, budgets, and even employees, in some cases. Fortunately, these businesses are starting to see improvements, as the economy is looking more promising.

In the marketing world, there are many aspects to properly communicate a marketing message with customers. However, targeting your customer with psychographics and demographics isn’t enough. In order to accurately speak to your target, you must connect the unique benefits of your product or service with the needs of the customer. If the customer doesn’t recognize your value proposition, then your marketing message is lost on them.