How much time has your business spent on its “About” page? If you haven’t spent very much time on it, you need to change your habits because the “About” page is very valuable. Consumers visit the “About” page in order to find out information about your business and also to get to know you.

Do you consider direct mail as an effective way to drive traffic? If not, you should because it works. It seems as though many marketers focus primarily on email, social media, and online advertising campaigns to drive traffic. However, offline channels such as direct mail, work too.

Do you consider analytics to be overwhelming? Sometimes it can be. However, if small businesses establish goals and focus on the right data, they will get the full benefit of their analytics program.

Many businesses are being forced to tighten their belts and cut budgets as a result of the economic downturn. Because budgets are being cut doesn’t mean businesses should abandon all their business strategies. In this report from Abby Johnson, she shares 5 low-budget marketing tactics that businesses can successfully utilize in the dire economy. The strategies include:

1. Website Effectiveness
2. Search Engine Optimization
3. Online Forums and Social Networking
4. Cooperative and Cross-Marketing
5. Email Marketing and Promotion

Get a detailed description of each of these strategies in this video on SmallBusinessNewz.

Craig Sutton of BrightWeb Marketing attended both SBMU Houston and SBMU Columbus and received great benefits from each. Craig said he has gathered information about communicating with his customers through blogging and social media. Analytics is another important area that was brought to Craig’s attention at the show that many people do not take seriously. Watch as Craig discusses these ideas and how he learned to further them as a result of SBMU.

With so many tools available, it’s hard to discern which ones are worth investing your time and money. In this video interview, Matt McGee explains the theory that expensive tools aren’t always effective tools. There are many less expensive tools that still get the job done. This information is helpful for small businesses since they typically have a shoestring budget to work with. Watch this video for more information from Matt McGee.