When marketers can take advantage of a current trend or fad, it grabs the attention of consumers. For this reason, many marketers are realizing that they can capitalize on the quiz phenomenon that is blowing up online.

Do you know who your influencers are? If not, you need to because they hold the real value of your social media efforts. In fact, Meteor Solutions projects that influencers determine 30 percent or more of a website’s end actions, which is a lot of influence.

Despite the prolonged recession implications on the advertising industry, there are still ways businesses can be effective in advertising. In fact, there are actually some greater opportunities for small businesses than there were when times were better.

Are you struggling to keep up with the latest social media trends? It’s a difficult task since new services, sites, and applications are popping up almost daily. However, it is important.

It’s amazing how different an online business can be from an offline business. For example, building credibility online is a lot harder to do than establishing it offline. As Reporter Abby Johnson explains, offline businesses can interact personally with consumers and build credibility through relationships. However, reports show that online businesses have only a few seconds to prove themselves to be credible.

According to a report released this week from the Small Business Success Index (SBSI), small businesses are increasing their use of social media. Over the last year, the adoption rate has gone from 12 to 24 percent, which doubles the usage.