The headline of this video is a little tongue-in-cheek. Although it is true, Abby Johnson’s video report is actually geared toward the negative impact that technology can have. Technology has been so useful to businesses, but unfortunately, it can have a bad side too.

How much time has your business spent on its “About” page? If you haven’t spent very much time on it, you need to change your habits because the “About” page is very valuable. Consumers visit the “About” page in order to find out information about your business and also to get to know you.

There are typically two groups of people. One that likes change and the other group that doesn’t. For instance, some people love moving furniture, while others are content with leaving it in the same place forever. This tendency is true in both business and personal realms, and it even applies to websites.

Do you consider direct mail as an effective way to drive traffic? If not, you should because it works. It seems as though many marketers focus primarily on email, social media, and online advertising campaigns to drive traffic. However, offline channels such as direct mail, work too.

Despite the prolonged recession implications on the advertising industry, there are still ways businesses can be effective in advertising. In fact, there are actually some greater opportunities for small businesses than there were when times were better.

Are you aware of all the business tools available through Google Apps? There are over 100 integrated business apps and 9 were added just this week. In this SmallBusinessNewz broadcast, Abby Johnson lists and explains what each of the 9 is capable of doing.