If your business is involved in social media, you know that listening is an important aspect of it. But, why are so many businesses doing it ineffectively? For starters, it’s not as easy as it sounds. It is also very time-consuming and can be difficult to measure.

Do you consider analytics to be overwhelming? Sometimes it can be. However, if small businesses establish goals and focus on the right data, they will get the full benefit of their analytics program.

Are you aware of all the business tools available through Google Apps? There are over 100 integrated business apps and 9 were added just this week. In this SmallBusinessNewz broadcast, Abby Johnson lists and explains what each of the 9 is capable of doing.

Are you struggling to keep up with the latest social media trends? It’s a difficult task since new services, sites, and applications are popping up almost daily. However, it is important.

In May, Google announced a product that will play a large role in the future of business. The new toolset is called Google Wave and is a communications model that was developed by same brothers who are responsible for Google Maps. Google Wave is a collaboration tool that combines email, instant messaging, social media, and more. Reporter Abby Johnson discusses its specific features and explains how it will help businesses moving forward. For more information, tune into this SmallBusinessNewz video.

With so many tools available, it’s hard to discern which ones are worth investing your time and money. In this video interview, Matt McGee explains the theory that expensive tools aren’t always effective tools. There are many less expensive tools that still get the job done. This information is helpful for small businesses since they typically have a shoestring budget to work with. Watch this video for more information from Matt McGee.