SmallBusinessNewz Video Blog » Advertising

Attracting Consumer Attention Through Advertising

Videos — Mon, 31 Jan 2011 22:21:44 +0000

It’s the advertiser’s job to get the attention of consumers. Although not an easy task, advertisers will go to almost any extent to make sure that they are reaching their target audience. So, how can advertisers do this effectively?

For starters, they need to relate the ads to the target market. Secondly, they need to make their ads appealing. And a third way to do this is through the element of surprise.

Interestingly, mall media specialist corporation EYE, recently found that consumers are particularly attracted to advertisements in shopping malls. The study also found that the ads that had people’s faces in them attracted the most attention.

To learn more about these methods that allow advertisers to reach their target market, check out this SmallBusinessNewz broadcast with Abby Johnson.

Low-Cost Advertising Opportunities

Videos — Mon, 23 Aug 2010 19:21:52 +0000

Despite the prolonged recession implications on the advertising industry, there are still ways businesses can be effective in advertising. In fact, there are actually some greater opportunities for small businesses than there were when times were better.

In this broadcast, SmallBusinessNewz reporter Abby Johnson offers some recommendations for how businesses can find new opportunities in the advertising market as a result of the economic downturn. Most small businesses do not have advertising budgets that allow for lavish television spots, billboards, and more. However, because media companies have been forced to reduce their prices, small businesses now have opportunities to advance in areas they would not have been able to advance in previously.

Check out more examples of advertising opportunities, in this video report right here on SmallBusinessNewz.

Important Social Trends for Business

Videos — Wed, 14 Jul 2010 14:58:20 +0000

Are you struggling to keep up with the latest social media trends? It’s a difficult task since new services, sites, and applications are popping up almost daily. However, it is important.

In this broadcast, Abby Johnson explains 4 current social trends that businesses should watch closely. They are:

1. Location
2. Group Buying Systems
3. Mobile Ads
4. Mobile Payment Systems

Although starting as a trend, social media has quickly transformed into a permanent tool in many regards. It appears that the above-mentioned trends might just do the same. Learn how your business can benefit from these social trends only on SmallBusinessNewz.com.

Still Value in Print Advertising

Videos — Wed, 07 Apr 2010 19:10:07 +0000

Although many reports have already labeled the print advertising industry as dead, you may want to watch this video before you completely forget about your offline advertising efforts. Although the Internet has had a tremendous impact on the advertising industry, there is still a great deal of potential value in traditional print advertising.

In this SmallBusinessNewz report, Abby Johnson discusses various scenarios in which print advertising is the only way to reach consumers. On the other hand, there are also situations in which digital advertising is the better option.

Check out this video to learn more about why print advertising is still relevant, right here on SmallBusinessNewz.

Why You Should Utilize Mobile Opportunities

Videos — Wed, 03 Feb 2010 20:06:00 +0000

According to IDC, more than 450 million people worldwide used the mobile Web in 2009. That number is expected to increase even more by 2013. That said, it seems safe to say that mobile is quickly becoming the most popular means that people use to access the Internet. Is your website ready to leverage these mobile opportunities?

If not, SmallBusinessNewz reporter Abby Johnson discusses how to do it in this video report. As she explains, you need to mobilize your website, involve your customers with your mobile efforts, and allow customers to make mobile transactions. If you implement these three steps, you could grow your business and build stronger relationships with existing customers.

To find out all the details to embracing mobile, watch this video on SmallBusinessNewz.

Ways to Measure Your Advertising Campaign

Videos — Wed, 09 Sep 2009 15:04:56 +0000

How do you know if your ad campaign is effective? Advertising is one of those areas in which it is difficult to produce results in the form of numerical data. Online advertising is very measurable, but traditional advertising is quite the opposite.

Since advertisers have to know if they are meeting their goals, they must closely monitor their ad campaigns by comparing traffic, providing coupons, and offering incentives to determine the true success of their ad campaigns. Watch this SmallBusinessNewz Report with Abby Johnson to learn more about measuring ad campaigns.

Obtaining Publicity for Your Business

Videos — Fri, 28 Aug 2009 18:47:08 +0000

Are you having trouble generating publicity for your business? If so, you should check out this video report in which Abby Johnson throws out tips for pitching media about your business. The biggest mistake businesses make when pitching their idea to the media is that they do not turn their idea into a story. It is up to the business to produce a story that the media find appealing for its readers, listeners, or viewers. Find out how your business can do this, right here on SmallBusinessNewz.