How much time has your business spent on its “About” page? If you haven’t spent very much time on it, you need to change your habits because the “About” page is very valuable. Consumers visit the “About” page in order to find out information about your business and also to get to know you.

According to a report released this week from the Small Business Success Index (SBSI), small businesses are increasing their use of social media. Over the last year, the adoption rate has gone from 12 to 24 percent, which doubles the usage.