Are you aware of all the business tools available through Google Apps? There are over 100 integrated business apps and 9 were added just this week. In this SmallBusinessNewz broadcast, Abby Johnson lists and explains what each of the 9 is capable of doing.

Since the marketplace is crowded and noisy, marketers need to make sure that their message is being heard. Marketers always struggle to understand the customer, but they should actually be focusing on the customer’s needs and what task they want to perform.

What do you need to start a business? Do you really need all those things in order to start your business? Well-known angel investor and entrepreneur Chris Dixon comprised a list pertaining to what startups do and do not need. SmallBusinessNewz reporter Abby Johnson went through the list and pulled out several of the fundamentals to share in this video report.

It’s always discouraging to get negative feedback. Unfortunately, it is part of the communication process. How you respond to negative feedback is the key to controlling it.

Is your interaction with your customers based solely around problems? If so, is that really what you want your customers to think about when they think of your company? Since it is probably not, SmallBusinessNewz shares some tips for having an effective communication strategy in this video segment.

What can marketers do to be more effective during a down economy? This question is one of the most frequented questions floating around marketing departments of late. Marketers are faced with a dilemma since they are forced to meet the same goals that they always met but with smaller resources and budgets to work with.