Competition is meant to keep businesses on their toes. However, there are times when it seems like an impossible task to compete with the really large players. For example, many small businesses can feel hopeless when they compete with large corporations.

Marketing intelligence is extremely important because it tells customers’ priorities, motivations, decision-making patterns, and what their budgets are. Although there are multiple paid sources that provide market research, it is often too expensive for small business budgets.

Did you know that the more you know about your competition actually helps you understand your own business? It is true and the good news is that finding information about your competitors is both easy and inexpensive. Watch this SmallBusinessNewz report with Abby Johnson and learn how you can find this information and take it to use it in your favor.