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Posts Tagged ‘Consumers’

Exploring Consumer Behavior Online and Offline

The California Institute of Technology recently conducted a study that looked at how consumers respond to products and, primarily, the presentation of the products. Interestingly, the study found that consumers would actually pay more for items they could touch.

Tips for Driving Sales Online

The process of making a purchase is mentally draining for most consumers. For this reason, businesses should make it as easy as possible. However, so many businesses provide too much information, which could turn the potential buyer away. It is natural to want to include every feature, but is it really helpful?

Applying the Fundamental Attribution Error to Business

When customers yell at you, it’s hard to keep your cool and respond graciously. According to psychologists, the reason for this behavior is the Fundamental Attribution Error (FAE). It occurs when people attribute responsibility for behavior to a person as opposed to a situation.

Still Value in Print Advertising

Although many reports have already labeled the print advertising industry as dead, you may want to watch this video before you completely forget about your offline advertising efforts. Although the Internet has had a tremendous impact on the advertising industry, there is still a great deal of potential value in traditional print advertising.

Top 10 Trends for This Holiday Season Part 2

As the economy is once again influencing the holiday shopping season, both consumers and retailers are looking to see how they can come out ahead. To give you a better understanding of the situation, Reporter Abby Johnson continues to explain the top 10 trends in this video report, as compiled by Phil Rist of BIGresearch and Ellen Davis of the National Retail Federation. Watch this SmallBusinessNewz report for complete explanations for these trends.

Top 10 Trends for This Holiday Season Part 1

According to the National Retail Federation’s 2009 Holiday Consumer Intentions and Actions survey, the economy will once again largely influence this year’s holiday shopping season. The survey, conducted by BIGresearch, had major findings relating to consumers and retailers. To learn more about what to expect this season, tune into this video right here on SmallBusinessNewz.