It’s hard to build up your email database, isn’t it? When a cashier asks a customer for their email address, most of them look away, get really annoyed, or snap back at the cashier.

Did you realize that uplift modeling could help you better target your customers and also help to improve your ROI? Abby Johnson explains how it works in this video broadcast.

How do you view email marketing? Unfortunately, it is often interpreted as spam due to businesses that use a newsletter to talk solely about themselves. However, done correctly, email marketing is one of the most effective means of marketing. So, what can a business do to overcome this misinterpretation? It can produce valuable content.