Did you realize that uplift modeling could help you better target your customers and also help to improve your ROI? Abby Johnson explains how it works in this video broadcast.

Do you know who your influencers are? If not, you need to because they hold the real value of your social media efforts. In fact, Meteor Solutions projects that influencers determine 30 percent or more of a website’s end actions, which is a lot of influence.

Networking is a powerful asset for businesses, yet so many neglect to take part in it. One reason for this is because a lot of people find it intimidating to meet new people. Unfortunately, by not networking, businesses miss out on many valuable opportunities for growth.

Consumers are embracing mobile at a rapid pace, but unfortunately, businesses are not adopting it at quite the same rate. A study from eCommerce Know-How found that 58 percent of companies are not utilizing mobile marketing or mobile commerce. Is this number surprising to you?

During the recession, many small businesses were forced to cut costs, budgets, and even employees, in some cases. Fortunately, these businesses are starting to see improvements, as the economy is looking more promising.

Is it possible to do too much marketing? Not really. In most cases, when you think you are doing too much, you are probably doing just the right amount. So, how can you know if you need to increase your marketing efforts?