The California Institute of Technology recently conducted a study that looked at how consumers respond to products and, primarily, the presentation of the products. Interestingly, the study found that consumers would actually pay more for items they could touch.

In this second series of “How to Boost Your Marketing Strategy,” SBN reporter Abby Johnson offers 5 more ways to market you business. From using social media such as Facebook and Twitter to offering customization and creating new products, this video touches on key elements to help you make your business more successful while not breaking the bank to market your business.

The process of making a purchase is mentally draining for most consumers. For this reason, businesses should make it as easy as possible. However, so many businesses provide too much information, which could turn the potential buyer away. It is natural to want to include every feature, but is it really helpful?

As the economy is once again influencing the holiday shopping season, both consumers and retailers are looking to see how they can come out ahead. To give you a better understanding of the situation, Reporter Abby Johnson continues to explain the top 10 trends in this video report, as compiled by Phil Rist of BIGresearch and Ellen Davis of the National Retail Federation. Watch this SmallBusinessNewz report for complete explanations for these trends.

How do you know that a new product or service idea is the right fit for your business? The best advice for determining the answer to that question is to test your idea. Find out all the details on whether or not your new business offering is a good one in this SmallBusinessNewz report with Abby Johnson.