Did you know that price promotions could sometimes have a negative impact? As unfortunate as it is, there can, in fact, be a downside to price promotions. It’s not that price promotions are bad, but they should be used in conjunction with other strategies in order to be effective.

Since the marketplace is crowded and noisy, marketers need to make sure that their message is being heard. Marketers always struggle to understand the customer, but they should actually be focusing on the customer’s needs and what task they want to perform.

It’s amazing how different an online business can be from an offline business. For example, building credibility online is a lot harder to do than establishing it offline. As Reporter Abby Johnson explains, offline businesses can interact personally with consumers and build credibility through relationships. However, reports show that online businesses have only a few seconds to prove themselves to be credible.

In 2007, the American Marketing Association revised to the definition of marketing to be: “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Unfortunately, many businesses drift away from that definition when it comes to implementing a marketing strategy.

Are you having trouble generating publicity for your business? If so, you should check out this video report in which Abby Johnson throws out tips for pitching media about your business. The biggest mistake businesses make when pitching their idea to the media is that they do not turn their idea into a story. It is up to the business to produce a story that the media find appealing for its readers, listeners, or viewers. Find out how your business can do this, right here on SmallBusinessNewz.