How much time has your business spent on its “About” page? If you haven’t spent very much time on it, you need to change your habits because the “About” page is very valuable. Consumers visit the “About” page in order to find out information about your business and also to get to know you.

Do you consider direct mail as an effective way to drive traffic? If not, you should because it works. It seems as though many marketers focus primarily on email, social media, and online advertising campaigns to drive traffic. However, offline channels such as direct mail, work too.

Do you consider analytics to be overwhelming? Sometimes it can be. However, if small businesses establish goals and focus on the right data, they will get the full benefit of their analytics program.