When marketers can take advantage of a current trend or fad, it grabs the attention of consumers. For this reason, many marketers are realizing that they can capitalize on the quiz phenomenon that is blowing up online.

Marketing intelligence is extremely important because it tells customers’ priorities, motivations, decision-making patterns, and what their budgets are. Although there are multiple paid sources that provide market research, it is often too expensive for small business budgets.

Do you know who your influencers are? If not, you need to because they hold the real value of your social media efforts. In fact, Meteor Solutions projects that influencers determine 30 percent or more of a website’s end actions, which is a lot of influence.

There are typically two groups of people. One that likes change and the other group that doesn’t. For instance, some people love moving furniture, while others are content with leaving it in the same place forever. This tendency is true in both business and personal realms, and it even applies to websites.

Despite the prolonged recession implications on the advertising industry, there are still ways businesses can be effective in advertising. In fact, there are actually some greater opportunities for small businesses than there were when times were better.

Are you struggling to keep up with the latest social media trends? It’s a difficult task since new services, sites, and applications are popping up almost daily. However, it is important.